CASE STUDY
Good Mythical Morning
Rhett & Link’s popular YouTube show with over 18 million subscribers.
Redesign of the show's identity giving it a more modern, versatile sensibility.
Working closely with my team, we developed a fresh identity evolution for GMM. We collaborated with cross-functional teams to implement the new identity across content, marketing materials, and products becoming an instant fan-favorite. By evolving the branding with each season, we continued to enhance consumer and fan engagement.
Role: Art Direction, Design, Project Management
Branding and campaign visuals for Good Mythical Evening, the R-rated live version of Good Mythical Morning.
We developed an appropriately inappropriate version of the show’s core identity that we implemented across key art, website visuals, and marketing assets.
Role: Art Direction, Design, Copywriting
Branding and campaign visuals for Good Mythical Morning’s 10th anniversary.
In celebration of GMM’s 10th anniversary, we created a special anniversary logo inspired by the show’s beloved Wheel of Mythicality. We then used it in layouts for an ad campaign that ran on several major media outlets.
Role: Art Direction, Design, Copywriting
© Mythical Entertainment, Inc.