CASE STUDY
Mythical
Rhett & Link’s entertainment studio and consumer goods brand.
Identity refresh that reflects the broadening of their reach and expansion into new verticals.
In collaboration with my design team, Mythical executives, and UTA Brand Studio we created a new brand identity system that we brought to life across surfaces and products to create a holistic and consistent aesthetic.
Role: Art Direction, Design, Copywriting, Project Management
Collaboration with Mattel to promote the new Masters of the Universe animated reboot on Netflix.
We merged comedic best friends Rhett & Link with arch-enemies He-Man and Skeletor to create the Mythical Masters of the Universe tee and sticker set, which was promoted heavily on Good Mythical Morning and cross-promoted by Mattel.
Role: Art Direction, Project Management
Collaboration with Markiplier and Jacksepticeye’s Cloak brand.
Our two teams collaborated on blending the worlds of gaming and mythology into a psychedelic tapestry of branded visuals for a limited edition apparel and accessories collection, which was cross-promoted on Cloak and Mythical channels.
Role: Art Direction, Project Management
© Mythical Entertainment Inc. / Mattel, Inc. / CLOAK