CASE STUDY
PlantWave by Data Garden
PlantWave turns bio data in a plant's water levels into customized sound waves that can be listened to for wellness benefits through an accompanying mobile app.
Evolution of brand visuals and story cohesively across touch-points.
In collaboration with the CEO and marketing team, I led the creation of a new expressive, and colorful brand aesthetic based on the existing mobile app design. The reinvigorated branding successfully improved the coherence across channels, showcasing the product's aspirational benefits and contributing to the PlantWave product’s continued growth and success.
Role: Strategy, Art Direction, Design, Copywriting, Project Management
© Data Garden, Inc.