Branding and campaign visuals that engage Gen-Z audiences in the voting process.

Drawing from vintage political poster art, my team and I created branding that feels classic yet modern and stays true to the humor and tone of Rhett & Link's Mythical brand. We extended it to a dedicated website and diverse collateral, including e-blasts, social media assets, merchandise, and digital freebies like wallpapers and printable signs. The campaign successfully registered over 50,000 new voters thanks in part to our visually striking branding.

Role: Strategy, Art Direction, Design, Copywriting