Identity, on-screen graphics, and marketing assets that balance the heaviness of show’s subject matter with its comical and satirical tone.

In collaboration with the VP of Development and show producers, I pulled inspiration from 90s design, indie graphics, and street art lettering to create an identity and graphics package for their team that appeals to the show’s Gen-Z target audience and conveys the show’s snarky but smart humor.

Role: Art Direction, Design